EU 2025/40 · PPWR · Compliance · Bilingual№ 0001 · 2026-06-03

Know your packaging.
Decide what to change.

Ara is Ara Packaging's digital consultant on the PPWR Regulation (EU 2025/40) and CONAI eco-modulation. You upload an SKU, she reads it, she tells you what to change — article by article, in English or Italian.

Start Compliance Check→Talk to AraWatch the demo
PPWR articles covered
247
71 articles + 13 annexes + delegated acts
Average Compliance Check time
3min
downloadable report · no login
Native languages
2IT · EN
official EU sources for both
Reference precision
94%
Start a Compliance Check on one SKU
3 minutes · downloadable report · no login
01 · How she reasons

Ara's logic.

No magic. Regulation × your SKU data × priority order.

How it works

You upload an SKU. Ara reads the PPWR for you. She tells you what to change, in what order, with which regulation article.

Avg articles cited
2.4 per answer
Avg confidence
94% · with sources
Languages
EN · IT native
Avg latency
< 4s end-to-end
02 · What she does

Three things. Solid.

Three product surfaces. Each one does one job, well.

01 · SKU Compliance Check

Audit of one SKU.

Drop a name or an EAN. Ara returns a PPWR compliance report in 3 minutes: gaps, relevant articles, redesign priorities. Downloadable PDF.

Open
02 · Decision Co-pilot

Conversation, text or voice.

Ask her anything about PPWR and CONAI eco-modulation. Answers come with article and paragraph, in English or Italian. She admits when she doesn't know.

Open
03 · Compliance Roadmap

What to fix, in what order.

See your SKUs as a sequenced plan: what to solve first, what to do next, with estimated CONAI eco-modulation savings at every step.

Open
03 · The regulation

Compliant. Non-compliant.

Five markers that raise your packaging compliance. Five that sink it.

+
PPWR compliant
  • ✓Materials with recyclability ≥ 70% (Art. 6 PPWR).
  • ✓CONAI eco-modulation computed and declared per component.
  • ✓Recycled content quantified and tracked per material family.
  • ✓Packaging marking aligned with Annex V of PPWR.
  • ✓Technical Documentation + Declaration of Conformity scaffoldable from supplier data.
−
Non-compliant · at risk
  • ✕Multi-material packaging not hand-separable (Art. 6 PPWR).
  • ✕Recycled content declared on totals instead of per material.
  • ✕PVC + aluminium-based materials on beverages (Annex V).
  • ✕Labels in materials incompatible with the main substrate.
  • ✕Over-packaging above threshold for e-commerce containers (Art. 21).
04 · Relevant articles

Five articles. Three critical.

Suggested order. The first three decide if your SKU is in compliance. The last two require supplier evidence.

Art. 6
Recyclability requirements
Progressive thresholds 2030/2035/2040. It's the first filter: if you don't pass here, no other article matters.
Critical
Art. 7
Minimum recycled content
Mandatory percentages per material family. CONAI uses these numbers for eco-modulation.
Critical
Art. 21
Packaging minimisation
Void-to-content ratio, over-packaging, nominal sizes. Hits transport costs as much as compliance.
Critical
Art. 12
Marking and labelling
Symbols, recyclability indications, material code. To be checked against the current line graphics.
Review
Art. 19
Return and refill systems
Applies to specific categories only. Check whether your SKU falls under.
Review
05 · The numbers

Three figures to know.

What Ara has mapped, processed, understood. Updated at every delegated act.

PPWR articles mapped
247+ annexes
71 articles, 13 annexes, delegated acts. Updated at every EU Official Journal release.
SKUs processed
1.4kin beta
Across food, beauty, household, pharma and luxury. Anonymised data.
Answer languages
2IT · EN
English and Italian with official sources in both languages of the regulation.
06 · The signals

Up. Down.

Seven moves that shift your portfolio's compliance. Four positive, three negative.

▲Raises compliance

4 moves
  • Replace multi-material substrates with mono-material ≥ PE/PP/PET.
    Unlocks Art. 6 and lowers the CONAI contribution of the component.
  • Add recycled content tracked per material.
    Answers Art. 7 and the progressive 2026 CONAI eco-modulation.
  • Mark packaging per Annex V.
    Removes formal non-compliance risk at placing on market.
  • Document suppliers with technical sheet + DoC.
    Makes the SKU scaffoldable into a Compliance Dossier without extra calls.

▼Lowers compliance

3 errors
  • Declaring recycled content on the total, not per material.
    Inadmissible for Art. 7 and CONAI. Data must always go per family.
  • Multi-material glued, not hand-separable.
    Directly blocks Art. 6 and penalises CONAI contribution on the whole pack.
  • PVC labels on PET containers.
    Compromises PET recyclability and falls under Annex V limitations.

What Ara is grounded on.

EU 2025/40 · PPWRCONAI eco-modulationPipeline v.1.0Updated · 2026-06-03
eur-lex.europa.eu/eli/reg/2025/40 · Regulation (EU) 2025/40 — consolidated text98%
conai.orgCONAI 2026 technical guide + environmental contribution rates92%
delegated actsDA 2025/… · DA 2026/… (under consultation)71%
generated2026-06-03 · opus-4.7 + sonnet-4.6 · < 4s—